Guidelines 2026

Video & Motion Guidelines

The definitive guide for creating premium video content that represents Bitget's brand identity. These standards ensure consistency across all motion graphics and video productions.

2026 规范

视频与动效规范

Bitget品牌视频内容制作的权威指南。这些标准确保所有动态图形和视频制作的一致性。

Brand Fundamentals

Typography

Switzer is our primary typeface for all video content. It provides excellent legibility and a modern, professional appearance across all screen sizes.

品牌基础

字体规范

Switzer是我们所有视频内容的主要字体，具有出色的可读性和现代专业的外观。

Switzer

The quick brown fox jumps over the lazy dog.

Regular 400 Semibold 600 Bold 700 Black 900
Black 900 超黑 900 Headlines 标题
Bold 700 粗体 700 Subheadings 副标题
Semi 600 半粗 600 Body emphasis 正文强调
Regular 400 常规 400 Body & captions 正文与说明文字

Localisation — Noto Sans

多语言本地化 — Noto Sans

20+ language localisation. Always use the language-specific sub-family — never generic Noto Sans for CJK.

20+ 语言本地化。必须使用对应语言的专属字体子系列——不得对中日韩使用通用 Noto Sans。

Noto Sans SC — Simplified Chinese简体中文
Noto Sans TC — Traditional Chinese繁体中文
Noto Sans JP — Japanese日语
Noto Sans KR — Korean韩语
Noto Naskh Arabic — Arabic (RTL — enable right-to-left mode)阿拉伯语 (RTL — 需启用从右到左模式)
Noto Sans Thai — Thai泰语
Noto Sans Devanagari — Hindi & Indian languages印地语及印度语系
Noto Sans — Vietnamese, Turkish, Russian & all other Latin-based languages越南语、土耳其语、俄语及所有拉丁字母语言
Never Use
System fonts that lack promotional purpose or emotion 缺乏推广目的或情感的系统字体
AI-generated text or fonts from video generation tools AI 生成的文字或视频工具自带字体
Generic Noto Sans for Chinese — always specify Noto Sans SC 中文内容使用通用 Noto Sans——必须指定 Noto Sans SC
Mixed font families within a single video 同一视频中混用不同字体系列

Motion Hierarchy

动效层级

HIGH
Hero elements — logos, product shots. Smoothest, most intentional motion. 英雄元素——标志、产品画面。最流畅、最有目的性的运动。
MED
Secondary — text, graphics. Subtle and fluid; never overpowers hero. 次要元素——文字、图形。微妙流畅，不抢英雄元素的风头。
LOW
Decorative — background details. Minimal, to avoid clutter. 装饰元素——背景细节。最小化，避免杂乱。

Motion Reference Video

动效参考视频

Brand Fundamentals

Colors & Logo

Our color palette is designed for high contrast and visibility across all screens. The primary cyan accent creates immediate brand recognition.

品牌基础

色彩与标志

我们的色彩体系设计用于在所有屏幕上实现高对比度和可见性。主要的青色强调色创造即时的品牌识别度。

Lead
主色
Light Cyan#00F0FF — Primary brand accent
Medium Cyan#05C3DD — Hover / deep state
Dark Cyan#009DB2 — Pressed / fill on light
Secondary
辅助色
Bright Orange#FF6B00
Dark Purple#9C69FF
Solar Yellow#F1E04A
Festival Red#FF425B
Leafy Green#02B18B
Monochromatic
单色系
White#FFFFFF
Black#000000
Bright Grey#B8B8B8
Medium Grey#616161
Dark Grey#393939

Logo Usage

标志使用

White Logo on Dark

深色背景用白色标志

Primary usage on dark backgrounds. Ensures maximum contrast and visibility.

深色背景上的主要用法，确保最大的对比度和可见性。

Black Logo on Light

浅色背景用黑色标志

Use black logo on white or light backgrounds for proper contrast.

在白色或浅色背景上使用黑色标志以确保适当的对比度。

Motion & Editing

Motion Principles

Our motion conveys precision and confidence. Bezier keyframes only — no linear, no bounce. Every movement is intentional.

动效与剪辑

动效原则

我们的动效传达精准与自信。只使用贝塞尔关键帧——无线性、无弹跳。每一个动作都有目的性。

Bold强烈

Confident, high-impact movement. Every animation is intentional — nothing hesitant or weak.

自信、高冲击力的运动。每一个动画都是有意为之——没有犹豫或软弱。

Dynamic动感

Motion feels alive and energetic, but controlled. Elements blend seamlessly — never stiff or robotic.

动效感觉充满活力，但又有所控制。元素无缝融合——绝不僵硬或机械。

Premium高端

Sleek, refined, visually polished. Bezier keyframes only — no linear, no bounce.

流畅、精致、视觉上精良打磨。只使用贝塞尔关键帧——无线性，无弹跳。

Animation Samples

动画示例

01 — Headline Entrance
01 — 标题入场
BITGET
Character cascade · 50ms stagger · 18–24 fr
逐字入场 · 50ms错开 · 18–24帧
02 — Logo Entrance
02 — 标志入场
Bitget
Fade + slide up · 18–24 fr · ease-out only
淡入+上移 · 18–24帧 · 仅用缓出
03 — Body Text
03 — 正文
Trade anytime, anywhere.
Access 800+ crypto assets.
Fade up · 12–18 fr · never animate paragraphs
上移淡入 · 12–18帧 · 段落不做动画

Motion Hierarchy

动效层级

Hierarchy
HIGH — Hero elements: logos, product shots. Smoothest, most intentional motion.
MEDIUM — Secondary: text, graphics. Subtle and fluid; never overpowers hero.
LOW — Decorative: background details. Minimal, to avoid clutter.

Reference Video

参考视频

Audio & Subtitles

Music & Sound

Audio reinforces the brand tone. Choose music that matches the content type — never use generic corporate tracks.

音频与字幕

音乐与声音

音频强化品牌调性。根据内容类型选择音乐——绝不使用无聊的企业配乐。

−6 dB
Spoken audio / Voiceover
人声 / 配音
−20 dB
Music under voice
人声下的背景音乐

Music Direction by Content Type

按内容类型的音乐方向

Social
社交媒体
With or without music. Without music, use sound effects only — or a simple, engaging hook. Avoid cliché corporate tracks.
可有可无。无音乐时仅用音效——或一个简单吸引人的钩子。避免陈腐的企业配乐。
♪ Hidden ↗ ♪ Bam Bam ↗ ♪ Klik ↗
Brand Video
品牌视频
Music should interact with the storyline — cinematic and narrative-driven, never boring corporate music.
音乐应与故事线互动——电影感、叙事驱动，绝不无聊。
♪ On Shadow and Light ↗ ♪ Fun While It Lasted ↗ ♪ I'm Full ↗ ♪ The Butler Knows Too Much ↗ ♪ Dissolving Patterns ↗
Event
活动
Engaging, fun, happy vibe.
引人入胜、有趣、愉快的氛围。
♪ Hold My Beer ↗ ♪ Whipped Cream ↗ ♪ Nostalgia ↗
Tutorial
教程
Simple and minimalist — no strong beat. Sound effects alone are fine.
简单极简——无强节拍。纯音效也可以。
♪ Tech-No-Ledge ↗ ♪ Ginkgo Origin ↗ ♪ Give Me One More Time ↗ ♪ Sanctum ↗
Product Video
产品视频
Special, creative, unique — but never loud or noisy. Modern, e.g. synthesizer-led.
特别、有创意、独特——但绝不嘈杂。现代感，例如合成器主导。
♪ Anything ↗ ♪ I Know I Ran ↗ ♪ Nightout ↗ ♪ Goodmorning ↗ ♪ Is That What You Like ↗

Subtitle Specifications

字幕规范

Subtitles
Font: Switzer or Noto Sans (language-appropriate)字体：Switzer 或 Noto Sans（按语言选择）
Weight: Bold · Size: 35pt · Alignment: Centre字重：粗体 · 字号：35pt · 对齐：居中
Color: White · Stroke: Black 4.0 (outer)颜色：白色 · 描边：黑色 4.0（外描边）
Subtitle-safe zone, 50px above lower thirds字幕安全区，位于字幕条上方 50px
Never skip the black stroke — required for legibility不得省略黑色描边——可读性必须

Visual Standards

Visual Style

Visual quality defines our brand perception. Every frame should feel premium, intentional, and on-brand.

视觉标准

视觉风格

视觉质量定义了我们的品牌感知。每一帧都应该感觉高端、有目的性且符合品牌调性。

Do
Deliberate camera movement — push, pull, rack focus. Purposeful, not random drift. 有明确的镜头语言——推、拉、跟焦。有目的性的移动。
Texture & material — metal, gloss, glass. Not default plastic-looking renders. 画面有质感——金属、光泽、玻璃。不是塑料感的默认渲染。
Brand color leads. Never accept AI-generated colors without correction. 以品牌色为主导。不因AI生成就接受随机颜色。
Consistent light source. No scene with light from everywhere at once. 光源要一致。不能同一画面里光从四面八方来。
Avoid
Pinkish / purplish tint from AI defaults AI默认的粉紫色调
Over-saturated neon without purpose 无目的的过饱和霓虹色
Floating objects with no ground or shadow 无地面或阴影的漂浮物体
Warped hands, faces, or text in AI content AI内容中扭曲的手、脸或文字

Reference Video

参考视频

Visual Standards

Typography in Motion

Text animation should enhance readability and draw attention to key information without overwhelming the viewer.

视觉标准

动态文字排版

文字动画应增强可读性并吸引观众关注关键信息，同时不会让观众感到压迫。

Typography Do
Text position responds to the image — interact with the visual, play with layout. 文字位置与画面互动——跟随视觉内容，玩转排版布局。
Clear hierarchy — headline, subhead, data, footnote. Never the same size. 标题、副标题、数据、注释之间大小关系清晰。
Negative space around text is part of the design. 文字周围的空间是设计的一部分。
Typography Don't
Dead-centered text with no compositional awareness 无脑居中——没有构图意识
Text in all four corners simultaneously 四角都有字——没有视觉焦点
AI-generated font — always use Switzer or approved Noto Sans 字体随AI走——品牌感完全丢失

Reference Video

参考视频

Visual Standards

Light & Color

Lighting and color grading are essential to achieving the premium look that defines Bitget's visual identity.

视觉标准

光线与色彩

灯光和调色对于实现定义Bitget视觉形象的高端外观至关重要。

Light — Do
Light has a clear source — window, screen glow, ambient. Sourceless light feels fake. 光源要明确——窗光、屏幕辉光、环境光。无来源的光感觉虚假。
Max 3 dominant color tones per scene. 每个场景最多 3 个主色调。
Shadows have detail. Highlights don't blow out. 阴影有细节，高光不过曝。
Consistent color temperature — no warm-to-cold jumps between cuts. 色温保持一致——剪辑间不跳跃冷暖。
Light — Don't
Commercial orange — food delivery aesthetic. Wrong for Bitget. 商业橙色——外卖感，不是 Bitget 的风格。
Abused cold blue — tech ≠ everything cold. Reads as generic trading app. 滥用冷蓝——科技感不等于全冷色调，会显得像普通交易 App。
Maximum saturation everywhere — looks like a mobile game ad. 全画面最高饱和度——像手游广告。
Random gradients — rainbow, purple-to-green. No brand logic. 随机渐变——彩虹色、紫转绿，毫无品牌逻辑。
Mixed warm and cool light sources in the same scene with no dominant logic. 同一场景内冷暖光混用且无主导逻辑。

AI Video

AI Camera & Narrative

When using AI-generated video content, maintain control over camera movement and storytelling to ensure brand consistency.

AI视频

AI镜头与叙事

使用AI生成的视频内容时，保持对镜头运动和叙事的控制以确保品牌一致性。

Shot Types 景别
Wide / Establishing广角/建立镜头Set the world. Establish environment and scale at the opening.建立世界感，片头确立环境与规模。
Medium Shot中景Show action and relationships. The primary narrative workhorse.展现动作与关系，叙事的主力镜头。
Close-Up特写Emphasize detail and emotion. Reserve for key moments only — never overuse.强调细节与情感，只留给关键时刻——不可滥用。
Over-the-Shoulder过肩镜头Show product interaction. Makes UX feel real and personal.展示产品操作，让 UX 感觉真实贴近。
Push-In推镜Draw audience to a focal point. Creates focus or urgency.引导观众注意焦点，制造专注感或紧迫感。
Pull-Back拉镜Reveal larger context. Creates a sense of discovery or release.揭示更大背景，创造发现感或释放感。
Rack Focus焦点转移Subject sharp, background soft. Creates visual depth and hierarchy.主体清晰，背景虚化，创造视觉深度与层次。
4-Beat Narrative — even a 15s video 四拍叙事——哪怕只有 15 秒
SETUPWho are you, what is this world, why should I keep watching.你是谁，这是什么世界，为什么我要继续看。
TENSIONA challenge, problem, or moment worth paying attention to.一个挑战、问题或值得关注的时刻。
RESOLUTIONThe product, solution, or emotional peak.产品、解决方案，或情感高潮。
LANDINGBrand appears. Something is remembered.品牌出现。留下印象。
Camera DON'Ts 镜头禁忌
Aimless AI camera drift — looks like the operator is seasick漫无目的的 AI 镜头漂移——像晕船
Beautiful frames with no narrative logic stitched together好看的画面堆砌，但没有叙事逻辑
Logo appears out of nowhere — no narrative connection标志凭空出现——与叙事毫无关联
Video ends — audience remembers nothing视频结束——观众什么都��记住

AI Video

Prompt Framework

Use this framework when generating AI video content to maintain consistency with Bitget's brand standards.

AI视频

Prompt框架

在生成AI视频内容时使用此框架以保持与Bitget品牌标准的一致性。

Recommended Structure 推荐结构
Subject + Environment + Lighting + Lens + Camera Movement + Texture + Mood + Color Science 主体 + 环境 + 灯光 + 镜头 + 运镜 + 质感 + 情绪 + 色彩科学
Example Prompt 示例 Prompt

Female trader in a low-lit glass office, cool fluorescent ambient light, Sony Venice 2 color science, 85mm anamorphic lens, slow push-in, restrained reflections, shallow depth of field, desaturated cool palette, cinematic fintech commercial

女性交易员在昏暗玻璃办公室内，冷色荧光环境光，Sony Venice 2色彩科学，85mm变形镜头，缓慢推镜，克制的反光，浅景深，去饱和冷色调，电影感金融科技商业片

Pre-Delivery QC 交付前质检
Faces & hands — no distortion or incorrect finger count脸与手——无变形，手指数量正确
On-screen text — correctly spelled, not distorted画面文字——拼写正确，无变形
Brand color matches Bitget palette — graded before delivery品牌色匹配 Bitget 色板——交付前调色
Light source consistent throughout each scene每个场景光源保持一致
No unintentional camera shake or drift无非预期的抖动或漂移
Narrative: Setup → Tension → Resolution → Landing ✓叙事：建立 → 张力 → 解决 → 落地 ✓
Vague → Specific 模糊 → 具体
Luxury奢华→ diffused window light · single practical source · ARRI Alexa 35→ 漫射窗光 · 单一实用光源 · ARRI Alexa 35
High-tech高科技→ cool fluorescent ambient · controlled specular · Blackmagic 6K→ 冷荧光环境光 · 受控镜面光 · Blackmagic 6K
Powerful力量感→ extreme low-angle · T1.4 shallow DOF · hard backlight rim→ 极端低角度 · T1.4 浅景深 · 硬轮廓逆光

Event Video

Event Guidelines

Standards for event coverage including logo placement, lower thirds, subtitles, and outro sequences.

活动视频

活动视频规范

活动拍摄规范，包括标志位置、字幕条、字幕与片尾序列。

Event Standards
Logo lock-up with event name. Can run throughout or appear at beginning and outro only. 用活动名称制作标志组合。可贯穿整条视频或仅出现在片头与片尾。
Lower thirds: bottom-left, Cyan bg, name 60px, title 30px 字幕条：左下角，青色背景，姓名60px，职位30px
Subtitles 50px above lower thirds — never overlap 字幕在字幕条上方50px处，不得重叠
Transitions: Clean cut, Wipes, Film burn, Light leaks 转场：硬切、划像、电影灼烧、光泄
Jump cuts, Cross dissolve, Glitches, VHS, Scribble effects 跳切、交叉溶解、故障感、VHS、涂鸦元素

Reference Video

参考视频

Event Video

Lower Third Designs

Four approved lower third animation styles for event videos. Use these templates for speaker identification.

活动视频

字幕条设计

四种官方认可的字幕条动画样式，用于嘉宾介绍。

Style 1 — Arrow with cyan accent
样式 1 — 箭头造型配青色点缀
Style 2 — Logo block with name bar
样式 2 — 标志区块配姓名条
Style 3 — Skewed parallelogram
样式 3 — 斜切平行四边形
Style 4 ��� Minimal left accent
样式 4 — 极简左侧竖线

Delivery

Format Specifications

Technical specifications for all video deliverables to ensure consistency across platforms.

交付

视频格式规格

所有视频交付物的技术规格，确保跨平台的一致性。

16:9
1920 × 1080 px
Codec编码H.264 / H.265
Frame rate帧率30 fps (24 cinematic)
Bitrate≥ 15 Mbps
AudioAAC 48kHz stereo
YouTube · Website · OTT · Events
YouTube · 官网 · OTT · 活动
9:16
1080 × 1920 px
Codec编码H.264
Frame rate帧率30 fps
Max length最长时长60 s
Bitrate≥ 10 Mbps
TikTok · Reels · Shorts · Stories
TikTok · Reels · Shorts · 快拍
1:1
1080 × 1080 px
Codec编码H.264
Frame rate帧率30 fps
Max length最长时长60 s
Bitrate≥ 8 Mbps
Instagram Feed · X (Twitter)
Instagram 信息流 · X (Twitter)
4:5
1080 × 1350 px
Codec编码H.264
Frame rate帧率30 fps
Max length最长时长60 s
Bitrate≥ 8 Mbps
Instagram Feed (portrait)
Instagram 信息流（竖版）

Delivery

Resources & Downloads

Download brand assets, templates, and reference files for your video projects.

交付

资源与下载

下载品牌素材、模板和参考文件用于您的视频项目。

Logo Package

标志素材包

All logo variations in SVG, PNG, and AI formats.

所有标志变体，包含SVG、PNG和AI格式。

Font Files

字体文件

Switzer font family (OTF) for video production.

Switzer字体家族（OTF格式）用于视频制作。

Lower Third Templates

字幕条模板

After Effects and Premiere Pro templates.

After Effects和Premiere Pro模板。

Outro Overlay

片尾遮罩

Animated outro overlay for event videos.

活动视频用动态片尾遮罩。